What is a “Hybrid”
We challenged our product development team to create a “hybrid” rug that had never existed before - a tall request. Starting with extensive color research, our internal CAD designers began working to create exceptional traditional, transitional and contemporary patterns that were relevant in the marketplace. Then we translated this research into a combination loom made/handmade processed rug, with superior materials like long fiber New Zealand wool and Recycled polyester. Because we are completely vertical manufacturers and have made hand knotted rugs for generations, we have extensive experience in hand washing, hand finishing, hand surging and hand carving.
To achieve a unique result, these loom made pieces are then sent to our hand knotted facility to be finished using the same traditional methods as used for hand knotted pieces. The results are nothing short of spectacular. When these rugs are shown to extremely experienced rug experts, it is very common to hear “this looks just like a hand knotted rug.” One look and you will see how this unique process is changing the industry and creating more profit opportunities for our retailers.